Lime Trading CEO Eva Sehic Receives the 2024 Women in Finance 'Excellence in Innovation Award'

Lime Trading’s dynamic CEO Eva Sehic has been central to our company’s success. We’re happy to announce that she was recently recognized as one of the winners of the 2024 Women in Finance Awards.

We had the pleasure of sitting down with Eva where she walked us through her vision for the future as well as what’s challenging today about creating innovative technology in a sometimes risk-averse industry.

Q: Name one lesson you’ve learned about balancing innovation with the complexities of global markets?

Eva: One key lesson I’ve learned is the importance of partnerships. Continuous product innovation is a crucial part in being successful in creating the balance. However, I have found that creating a strategic ecosystem of partners who will allow you to scale more quickly and sustainably in increasingly competitive and regulated markets is even more important in achieving that golden balance.

Our global markets are quite complex and regulated. When we work together, companies can solve much bigger, more complex challenges, allowing us to maximize our competitive advantage and deliver better experiences and results for clients of all shapes and sizes.

Q: What qualities or habits have been key to your success as a leader in such a dynamic field?

Eva: Adaptability, curiosity, and resilience have been pivotal to my success. The financial industry evolves rapidly, so staying informed and open to new ideas is essential. I’ve also learned that building strong, collaborative teams is key, surrounding myself with diverse thinkers and empowering them to share their ideas fosters a culture of innovation. Consistently learning, leading by example, and being willing to pivot when needed have allowed me to thrive in this dynamic field.

Q: What excites you about the financial industry?

Eva: What excites me most is its potential to shape the future of global economies, corporations, and individuals. The rapid advancement of technologies like AI, blockchain, and machine learning is transforming the industry, making it more efficient, transparent, and accessible.

There is a real opportunity to create innovative solutions that drive positive change, both for financial institutions and individuals seeking to empower their financial futures. I’ve been part of this industry for decades and have lived through some significant market and historical events. But, seeing this “brave new world” emerge is quite exciting. We have a front row seat in watching the application of digital technology to financial services, and have a unique opportunity to aid in reimagining the future of global markets as we know them through digital innovation.

Q: What lessons have you learned from working in your industry that you’d like to share?

Eva: The importance of perseverance in the face of resistance.

It’s human nature to reject change and embrace safety. Financial markets can be traditional and slow to accept change, and it can be challenging to introduce new ideas. However, persistence—paired with a clear vision and strategic partnerships—can lead to exciting breakthroughs. It’s essential to remain patient and trust your innovations, even when it takes time to see results.

The key is to keep pushing forward, adapt as necessary, and remain focused on long-term goals.

To learn more about how Lime Trading can support your low latency trading strategies, contact sales@lime.co or call us at 646-558-3434.