Execution Matters: Innovation Driving Retail Traders

As investment tools become increasingly democratized, traders have more opportunity than ever to challenge the status quo.

As we see an increase of those retail traders, the industry has to meet the opportunity and the increased demands right along with it.

Free trades may have been enough of an allure to drive new business to platforms, but those days seem to be headed to a quick close. Today’s increasingly smart and experienced retail traders are seeking execution quality.

Per Lime Trading president Johan Sandblom: “We now hear questions from retail about what type of application programming interfaces (APIs) are offered for their automated strategies, what order capacities are, questions around various order types, how orders are processed, what latencies are, and how all of it impacts their overall execution.”

For more, please check out this article in Trader’s Magazine.

To learn more about how Lime Trading can support your low latency trading strategies, contact sales@lime.co or call us at 646-558-3232.